Marketing Director

Job Description:

At RCxRules, we develop and deliver AI-driven solutions which simplify healthcare revenue cycle and risk adjustment workflows through the time-saving power of automation. We are looking for a Marketing Director to join our growing team.

Working remotely, the Marketing Director will partner with sales, communications, and external stakeholders to support revenue growth. This role is responsible for increasing new business opportunities through various channels such as PPC, SEO, partners, and conferences/trade shows. To be successful in this role, the Marketing Director must have experience with Hubspot, our CRM, website, and marketing automation platform. This role is an opportunity to be part of a dynamic team in a fast-paced company with a prominent and growing customer list, proven technology, and an employee-focused culture.

Responsibilities Include:

  • Optimize our use of Hubspot through its various components: website, paid search landing pages, e-mail drip campaigns/workflows, etc.
  • Work with internal resources and external vendors to execute a multi-faceted inbound marketing strategy, which includes PPC, SEO, blogs, webinars, and e-mail campaigns
  • Collaborate with sales and communications teams on target market focus, campaign planning, customer success promotion, and prioritization of activities
  • Track and analyze the effectiveness of marketing efforts through Hubspot
  • Manage user group meeting and trade show logistics


  • Bachelor’s degree
  •  5+ years of B2B marketing experience, preferably in enterprise software
  •  2+ years of Hubspot experience with in-depth knowledge marketing automation
  • Highly organized, proven ability to manage successful projects
  • Ability to take initiative and work effectively on your own

Desired Characteristics:

  • Healthcare IT experience (Revenue Cycle and/or Value-Based Care)
  • Graphic design experience
  • While this role works remotely, the majority of our team is based in Charlotte, NC and Burlington, VT and additional consideration will be given to candidates in these locations.

Why RCxRules?

At RCxRules we’re not only committed to the success of our customers, but to our employees as well. We are driven to provide an environment where initiative and creativity are rewarded and where ideas are welcomed and valued. We also offer comprehensive benefits, including:

  • Healthcare to meet the needs of you and your family
  • Parental leave
  • Dental and vision
  • 401(K) with a company match
  • Paid time off and holidays (including your birthday!)
  • Lakeside office (part of the Hula community)

Additional Information:

Type: Full-time
Compensation: Commensurate with experience

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